Financial and non-financial factors for the success of hybrid offerings : evidence from multinational enterprises in an emerging market
Erasmia Leonidou, Enrico Battisti, Muhammad Ishfaq Ahmad and Raffaele Campo
| Year of publication: |
2024
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|---|---|
| Authors: | Leonidou, Erasmia ; Battisti, Enrico ; Ahmad, Muhammad Ishfaq ; Campo, Raffaele |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 3/4, p. 827-846
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| Subject: | Financial factors | Hybrid offerings | Non-financial factors | Pakistan MNEs | Servitization | Multinationales Unternehmen | Transnational corporation | Pakistan | Schwellenländer | Emerging economies | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-04-2022-0103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057166