Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Marketing Science, 2009, pages 1112-1128. The text is part of a series Memorandum Number 01/2005 22 pages |
Classification: | L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: |
Persistent link: https://www.econbiz.de/10005652317