Finding creative drivers of advertising effectiveness with modern data analysis
John Williams, Nicole Hartnett, and Giang Trinh
| Year of publication: |
2023
|
|---|---|
| Authors: | Williams, John R. ; Hartnett, Nicole ; Trinh, Giang |
| Subject: | Advertising | creative | sales effectiveness | modern data analysis | Werbewirkung | Advertising effects | Kreativität | Creativity | Werbung | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853221134258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322083