Finding fit : an exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
Michelle Renton, Urs Daellenbach, Sally Davenport, Richard James E
| Year of publication: |
May 2016
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|---|---|
| Authors: | Renton, Michelle ; Daellenbach, Urs S. ; Davenport, Sally ; E, Ricard James |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 289-305
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| Subject: | Markenführung | Brand management | Neuseeland | New Zealand | KMU | SME | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: volume 24, issue 2, March 2017, Seite 209 |
| Other identifiers: | 10.1057/bm.2016.7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477726