Finding the true voice of the customer in CPG supply chains : shopper-centric supply chain management
Marcel M. Zondag and Bruce Ferrin
| Year of publication: |
2014
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|---|---|
| Authors: | Zondag, Marcel M. ; Ferrin, Bruce |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 35.2014, 3, p. 268-274
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| Subject: | demand and supply integration | point-of-sale data | supply chain risk | voice of the customer | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Risikomanagement | Risk management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426491