Finding tourism niche on image-based social media : integrating computational methods
Ho Young Yoon and Seung-Chul Yoo
| Year of publication: |
2024
|
|---|---|
| Authors: | Yoon, Ho Young ; Yoo, Seung-Chul |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 4, p. 874-889
|
| Subject: | Destination marketing | destination image | social media | Instagram | deep learning | word embedding | latent Dirichlet allocation topic model | market niche | tourism niche | Social Web | Social web | Tourismusmarketing | Tourism marketing | Nischenstrategie | Niche marketing strategy | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231180994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159471