Finding True Consumer Attitudes: Do Validation Questions Help?

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The WTP estimates with and without the respondents who fails the validation question differ significantly.

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Year of publication:	2012
Authors:	Gao, Zhifeng ; House, Lisa ; Bi, Xiang
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	survey data quality \| validation question \| willingness to pay \| seafood \| choice experiment \| Agribusiness \| Consumer/Household Economics \| Food Consumption/Nutrition/Food Safety \| Institutional and Behavioral Economics \| Marketing

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Extent:	application/pdf
Series:	2012 Annual Meeting, August 12-14, 2012, Seattle, Washington.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington Number 123922
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010881164