Firm engagement : scale development and verification
Xiaoyun Han, Yundan Zheng, Catherine Prentice, Shuping Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Han, Xiaoyun ; Zheng, Yundan ; Prentice, Catherine ; Chen, Shuping |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103902, p. 1-11
|
| Subject: | Customer engagement | Employee engagement | Firm engagement | Scale development | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Unternehmensperformance | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114833