Firm strategies for one-on-one exchanges with customers in social media
Year of publication: |
2022
|
---|---|
Authors: | Hewett, Kelly ; Hoornaert, Steven ; Meire, Matthijs |
Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 358-372
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kunden | Customers |
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