First-mover advantage through distribution : a decomposition approach
Mitsukuni Nishida
| Year of publication: |
July-August 2017
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|---|---|
| Authors: | Nishida, Mitsukuni |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 590-609
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| Subject: | first-mover advantage | pioneering advantage | order of entry | market share | distribution | convenience store | chain | retailing | IV estimation | Markteintritt | Market entry | Marktanteil | Market share | Theorie | Theory | Einzelhandel | Retail trade | Wettbewerbsvorteil | Competitive advantage | Nachbarschaftsladen | Convenience store |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744825