First-mover pioneer strategies
Marvin B. Lieberman and David B. Montgomery
| Year of publication: |
2012
|
|---|---|
| Authors: | Lieberman, Marvin B. ; Montgomery, David B. |
| Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 339-361
|
| Subject: | Marketingmanagement | Marketing management | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530852