First-mover strategy, resource capacity alignment, and new product performance : a framework for mediation and moderation effects
Year of publication: |
January 2017
|
---|---|
Authors: | Hsiao, Yung-Chang ; Chen, Chung-jen ; Guo, Ruey-Shan ; Hu, Kae-Kuen |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 47.2017, 1, p. 75-87
|
Subject: | Produktentwicklung | New product development | Kernkompetenz | Core competency | Markteintritt | Market entry | Kapazitätsplanung | Capacity planning | Wettbewerbsvorteil | Competitive advantage |
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