Fit für globale Kunden
Year of publication: |
2012
|
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Authors: | Lindner, Detlev ; Senn, Christoph |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 34.2012, 9, p. 69-77
|
Subject: | Altana AG | Key-Account-Management | Key account management | Organisatorischer Wandel | Organizational change | Multinationales Unternehmen | Transnational corporation | Spezialchemikalie | Specialty chemicals | Chemieindustrie | Chemical industry | Deutschland | Germany |
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