FIT for PURPOSE? A Consumer Look into Qualitative Research Models
Year of publication: |
2011
|
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Authors: | Welsman, Sandra J. |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Theorie | Theory | Marktforschung | Market research |
Extent: | 1 Online-Ressource (29 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 26, 2006 erstellt |
Other identifiers: | 10.2139/ssrn.1396129 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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