Fitting Market and Competitive Intelligence into the Knowledge Management Jigsaw - This paper seeks to make a contribution to the analysis phase of the "intelligence cycle": The process of capturing, analysing and subsequently disseminating market and competitive intelligence
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|Authors:||Smith, David; Fletcher, Jonathan|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 3, p. 128-137
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