Fitting room or selling room? : millennial female consumers' dressing room experiences
Maryke Vermaak and Helena M. de Klerk
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Vermaak, Maryke ; De Klerk, Helena M. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 1, p. 11-18
|
| Subject: | Dressing room | fitting room | retail experience | retail environment | branding | apparel | clothing | photo elicitation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing | Ladengestaltung | Store design | Markenführung | Brand management | Textilhandel | Textile distribution | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685469