Fitting room or selling room? : millennial female consumers' dressing room experiences
Year of publication: |
January 2017
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Authors: | Vermaak, Maryke ; De Klerk, Helena M. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 1, p. 11-18
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Subject: | Dressing room | fitting room | retail experience | retail environment | branding | apparel | clothing | photo elicitation | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Bekleidung | Clothing |
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