Fixing fake news : understanding and managing the marketer-consumer information echosystem
Pierre Berthon, Raeesah Chohan, Ekin Pehlivan, Tamara Rabinovich
| Year of publication: |
2022
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|---|---|
| Authors: | Berthon, Pierre R. ; Chohan, Raeesah ; Pehlivan, Ekin ; Rabinovich, Tamara |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 6, p. 729-738
|
| Subject: | Fake news | Misinformation | Systems view | Signaling systems | Deceptive marketing | Signalling |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 66, Issue 2, March/April 2023, Seite 301 |
| Other identifiers: | 10.1016/j.bushor.2022.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438524