Fizz : harness the power of word of mouth marketing to drive brand growth

Ted Wright

Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing

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Year of publication:	2015
Authors:	Wright, Ted
Publisher:	New York, NY [u.a.] : McGraw-Hill Education
Subject:	Markenführung \| Brand management \| Virales Marketing \| Viral marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	XVIII, 221 S. Kt.
Type of publication:	Book / Working Paper
Language:	English
Notes:	AcknowledgmentsIntroduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
ISBN:	978-0-07-183574-9 ; 0-07-183574-1 ; 0-07-183575-X ; 978-0-07-183574-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010466369