Flavor themselves? Or the differentiation of them? In variety perception of product assortment : Focused on moderating effects of regulatory and thinking style
So-Yeon Peon and Gwi-Gon Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Peon, So-Yeon ; Kim, Gwi-Gon |
| Published in: |
Global review of business and economic research. - New Delhi : Serials Publ., ISSN 0973-127X, ZDB-ID 2402714-5. - Vol. 16.2020, 2, p. 105-120
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| Subject: | Product Assortment | The Perception of Variety | Uniqueness Effect | Regulatory Focus | Thinking Style | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Sortiment | Retail assortment | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012627058