Flight passes do stimulate consumers' spending : a case study of China Eastern Airlines' "Wild Your Weekends"
| Year of publication: |
2024
|
|---|---|
| Authors: | Dou, Zhi ; Bilotkach, Volodymyr ; Gao, Yi |
| Published in: |
Journal of air transport management : a new international journal of research, policy and practice. - Amsterdam [u.a.] : Elsevier Science, ZDB-ID 2027741-6. - Vol. 119.2024, Art.-No. 102635, p. 1-8
|
| Subject: | Flight pass | COVID-19 pandemic impact | Causal effect | Propensity Score Matching (PSM) | Spending behavior | China | Coronavirus | Fluggesellschaft | Airline | Wirkungsanalyse | Impact assessment | Konsumentenverhalten | Consumer behaviour | Luftverkehr | Air transport |
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