Fly-posting : an exploration of a "controversial" medium
Year of publication: |
2009
|
---|---|
Authors: | Black, Iain R. ; Nevill, Iain |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 4, p. 209-226
|
Subject: | Werbung | Advertising | Außenwerbung | Outdoor advertising | Zielgruppe | Target group | Jugendliche | Youth |
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