Flying to quality : cultural influences on online reviews
Year of publication: |
March 2019
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Authors: | Stamolampros, Panagiotis ; Korfiatis, Nikolaos ; Kourouthanassis, Panos ; Symitsi, Efthymia |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 3, p. 496-511
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Subject: | electronic WOM | online reviews | service quality | airlines | cultural differences | structural topic model | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Fluggesellschaft | Airline | Kulturelle Identität | Cultural identity | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
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