FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Year of publication: |
[2015]
|
---|---|
Authors: | Schmutzler, Alexander René |
Other Persons: | Jensen, Ove (degree supervisor) ; Faßnacht, Martin (degree supervisor) |
Publisher: |
Vallendar |
Subject: | Konsumgüterindustrie | Consumer goods industry | Schnelldrehende Konsumgüter | Fast moving consumer goods | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Category Management | Category management |
Extent: | 1 Online-Ressource (circa 242 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Vallendar, WHU - Otto Beisheim School of Management, 2015 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Bhatnagar, Swati, (2022)
-
Three essays on vertical relations : one-stop shopping, below-cost pricing, and upfront payments
Schlippenbach, Vanessa von, (2008)
-
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter, (2000)
- More ...
-
Salespeople as boundary spanners : exploring the psychology of the salesperson
Froböse, Christina, (2017)
-
Weber, Verena, (2019)
-
Digitization and the Retail Landscape – 10 Theses
Faßnacht, Martin, (2017)
- More ...