FOCUS ON KNOWLEDGE - One More Time: How Do You Satisfy Customers? - Exploring the process of value creation will give firms a better grasp of the ups and downs of customer satisfaction
| Year of publication: |
1999
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|---|---|
| Authors: | Naumann, Earl ; Jackson Jr, Donald W. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 42.1999, 3, p. 71-76
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