Focusing ethnography : theory and recommendations for effectively combining video and ethnographic research
Year of publication: |
May 2018
|
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Authors: | Woermann, Niklas |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 5/6, p. 459-483
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Subject: | Ethnography | videography | practice theory | ethnomethodology | filmic research | Ethnologie | Ethnology | Organisationsforschung | Organizational research | Wissenschaftliche Methode | Scientific method |
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