Food market segmentation based on consumer preferences using outranking multicriteria approaches
José Carlos Casas-Rosal, Marina Segura and Concepción Maroto
| Year of publication: |
2023
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|---|---|
| Authors: | Casas-Rosal, José Carlos ; Segura, Marina ; Maroto, Concepción |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 30.2023, 3, p. 1537-1566
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| Subject: | PROMETHEE | consumer preferences | classification problem | cognitive construct | consumer attitudes | food-related lifestyle | healthy meat | market segmentation | purchasing criteria | sorting problem | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Lebensstil | Lifestyle | Lebensmittelmarkt | Food market | Lebensmittel | Food |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.12956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013473148