Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Bart de Langhe; Stijn M. J. van Osselaer; Stefano Puntoni; Ann L. McGill
| Year of publication: |
2014
|
|---|---|
| Authors: | Langhe, Bart de ; Van Osselaer, Stijn M. J. ; Puntoni, Stefano ; McGill, Ann L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 978-994
|
| Subject: | Markenartikel | Brand | Produktqualität | Product quality | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473333