For the fun of it : harnessing immediate rewards to increase persistence in long-term goals
Year of publication: |
April 2016
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Authors: | Woolley, Kaitlin ; Fishbach, Ayelet |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 952-966
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Subject: | motivation | goals | immediate/delayed rewards | self-regulation | persistence | Motivation | Leistungsmotivation | Work motivation | Leistungsanreiz | Performance incentive | Leistungsentgelt | Performance pay |
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