"For the gram" : an exploration of the conflict between influencers and citizen-consumers in the public lands marketing system
Sarita Ray Chaudhury, Lubna Nafees, and B. Yasanthi Perera
| Year of publication: |
2021
|
|---|---|
| Authors: | Chaudhury, Sarita Ray ; Nafees, Lubna ; Perera, B. Yasanthi |
| Subject: | citizen-consumers | influencer marketing | Instagram | marketing systems | public lands | sense of place | Marketingmanagement | Marketing management | Öffentliche Immobilien | Public real estate | Bodenmarkt | Land market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720956380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794240