Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Arthur G. Cook
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Cook, Arthur G. |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Marktforschung | Market research | Innovation | Pharmazeutische Industrie | Marktprognose |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XVII, 141 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0610 |
| ISBN: | 0-566-08675-1 ; 978-0-566-08675-5 |
| Classification: | Pharmazie, Pharmazeutika ; Produzierendes Gewerbe ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003309246