Forecasting retailer product sales in the presence of structural change
Year of publication: |
2019
|
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Authors: | Huang, Tao ; Fildes, Robert ; Soopramanien, Didier |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 279.2019, 2 (1.12.), p. 459-470
|
Subject: | Forecasting | OR in marketing | Analytics | Retailing | Einzelhandel | Retail trade | Prognoseverfahren | Forecasting model | Strukturwandel | Structural change | Marketing | Absatz | Sales | Marketingmanagement | Marketing management |
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