Forecasting sales using online review and search engine data : a method based on PCA-DSFOA-BPNN
Chuan Zhang, Yu-Xin Tian, Zhi-Ping Fan
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Chuan ; Tian, Yu-Xin ; Fan, Zhi-Ping |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 38.2022, 3, p. 1005-1024
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| Subject: | BPNN | Improved fruit fly optimization algorithm | Online reviews | Principal component analysis | Sales forecasting | Search engine data | Suchmaschine | Search engine | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Absatz | Sales | Algorithmus | Algorithm | Virales Marketing | Viral marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijforecast.2021.07.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349638