Forecasting the diffusion of an innovation prior to launch
Sönke Albers
| Year of publication: |
2004
|
|---|---|
| Authors: | Albers, Sönke |
| Other Persons: | Brockhoff, Klaus (honouree) |
| Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 243-258
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Prognoseverfahren | Forecasting model | Markteintritt | Market entry | Theorie | Theory | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002505313