Forecasting the Mexican craft beer market : an integrated consumer perception conjoint analysis approach incorporating price and product attributes
Ismael Castillo-Ortiz, Minwoo Lee, Scott Taylor, and Diego Bufquin
| Year of publication: |
2024
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|---|---|
| Authors: | Castillo-Ortiz, Ismael ; Lee, Minwoo ; Taylor, Scott <Jr.> ; Bufquin, Diego |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 36.2024, 2, p. 248-269
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| Subject: | Conjoint analysis | Consumer preferences | Craft beer | Market forecasting simulation | Pricing | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Bier | Beer | Brauerei | Brewery | Mexiko | Mexico | Prognoseverfahren | Forecasting model | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-08-2023-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326944