Forecasting: Trials and Tribulations

The function which managers most despise is the art of forecasting. By its very nature it concerns guessing the outcome of future events. No matter how sophisticated computer‐driven techniques and programs are evolved, the future has inherently within it events beyond the control of managers. Reviews forecasting and provides several recommendations on how one could go about minimizing biases within the forecasting process.

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Year of publication:	1994
Authors:	Golden, James ; Milewicz, John ; Herbig, Paul
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 32.1994, 1, p. 33-36
Publisher:	MCB UP Ltd
Subject:	Forecasting \| Managers \| Marketing \| Strategy \| Technological forecasting \| Uncertainty

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/00251749410050642 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014933593