- 1. Introduction
- 2. Previous studies of international entry mode choice of e-businesscompanies
- 3. Characteristics of the electronic marketspace
- 4. Foreign entry mode choice of four e-business companies
- 4.1. Methodology
- 4.2. Overview of the cases
- 4.3. Results by cases
- 4.4. Cross-case analysis
- 5. Implications of our observations for theories of internationalization
- 5.1. The internalization theory
- 5.2. The eclectic paradigm
- 5.3. The resource-based view
- 5.4. The internationalization process model
- 6. Conclusions
- References
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