Foreign market entry of e-business companies andimplications for theories of internationalization

The rapid development of Internet technologies has led to the emergence of e-business companies(EBCs). This paper investigates the foreign market entry mode choice of EBCs andseeks to address whether and how internationalization rules have changed for them. The evidenceof four selected cases of EBCs suggests that setting up country-specific websites is notsufficient for entering foreign markets. In addition, our cases use partnerships and foreigndirect investment as entry mode.[...]

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Year of publication:	2008-08-01
Authors:	Dung Le, Kim ; Rothlauf, Franz
Institutions:	Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
Subject:	Internet \| Internationalisierung \| internatinalization \| Außenwirtschaft \| Electronic Commerce

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1. Introduction
2. Previous studies of international entry mode choice of e-businesscompanies
3. Characteristics of the electronic marketspace
4. Foreign entry mode choice of four e-business companies
4.1. Methodology
4.2. Overview of the cases
4.3. Results by cases
4.4. Cross-case analysis
5. Implications of our observations for theories of internationalization
5.1. The internalization theory
5.2. The eclectic paradigm
5.3. The resource-based view
5.4. The internationalization process model
6. Conclusions
References