Forging links between marketing and sponsorship : a theoretical investigation
Rami Olkkonen
| Year of publication: |
1999
|
|---|---|
| Authors: | Olkkonen, Rami |
| Publisher: |
Turku |
| Subject: | Marketing | Sponsoring |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 169 S. : graph. Darst. |
|---|---|
| Series: | Turun Kauppakorkeakoulun julkaisuja / Sarja D. - Turku, ISSN 0782-8330. - Vol. 1999,1 |
| Type of publication: | Book / Working Paper |
| Thesis: | Zugl.: Turku, Univ., Diss. |
| ISBN: | 951-738-936-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004000108