Form Versus Function:How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
| Year of publication: |
2007
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|---|---|
| Authors: | Chitturi, Ravindra ; Raghunathan, Rajagopal ; Mahajan, Vijay |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 4, p. 702-714
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