Formal control influence on franchisee trust and brand-supportive behavior within franchise networks
Year of publication: |
2019
|
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Authors: | Yakimova, Raisa ; Owens, Martin ; Sydow, Jörg |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 123-135
|
Subject: | Formal control | Social control | Formalization intent (coercive and enabling controls) | Social comparison theory | Expectancy theory | Franchising | Vertrauen | Confidence | Controlling | Management control | Kontrolle | Control | Soziales Netzwerk | Social network |
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