Formal professionalization of early-stage social media "influencers" : attitudinal drivers and their relation to personality traits
Year of publication: |
2022
|
---|---|
Authors: | Kolo, Castulus ; Haumer, Florian ; Roth, Alexander |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 24.2022, 3, p. 137-163
|
Subject: | Medienmanagement | Media management | Influencer |
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