Formal response to “Erratum on the MBG/NBD Model”
Year of publication: |
2008
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Authors: | Batislam, E.P. ; Denizel, M. ; Filiztekin, A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 3, p. 227-228
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