Formation, growth, and adaptive change in marketing systems
Year of publication: |
2015
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Authors: | Layton, Roger A. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 302-319
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Subject: | marketing systems | social mechanisms | action fields | co-evolution | self-organization | emergence | macromarketing |
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