Formulation of marketing strategy for an automobile firm by multi-criteria decision-making tool
Das R. Gowri and R. Rajesh
| Year of publication: |
2018
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|---|---|
| Authors: | Gowri, Das R. ; Rajesh, R. |
| Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 3.2018, 4, p. 362-373
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| Subject: | automobile | marketing strategy | MCDM | ANP | TOPSIS | superdecision software | network model | segmentation strategy | advertisement | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Marketingmanagement | Marketing management | Kfz-Markt | Automotive market | Kfz-Industrie | Automotive industry | Marktsegmentierung | Market segmentation | Software | Theorie | Theory | AHP-Verfahren | AHP approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038855