Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Lauren I. Labrecque
| Year of publication: |
2014
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|---|---|
| Authors: | Labrecque, Lauren I. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 2, p. 134-148
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| Subject: | Social media | Parasocial interaction | Online consumer behavior | Willingness to provide information | Brand loyalty | Interactivity | Openness in communication | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Online-Handel | Online retailing | Markentreue | Online-Marketing | Internet marketing | Markenartikel | Brand | Virales Marketing | Viral marketing | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399424