Fostering consumer engagement with sustainability marketing using augmented reality (SMART) : a climate change response
Waqar Nadeem, Abdul R. Ashraf, V. Kumar
| Year of publication: |
2025
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|---|---|
| Authors: | Nadeem, Waqar ; Ashraf, Abdul R. ; Kumar, V. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115289, p. 1-19
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| Subject: | Augmented reality | Climate change | Climate-positive behaviors | Conceptualization | Measurement | Sustainability marketing | Klimawandel | Nachhaltige Entwicklung | Sustainable development | Virtuelle Realität | Virtual reality | Marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422421