Fostering export performance in SMEs : the roles of export market orientation and learning orientation in turbulent environment
| Year of publication: |
June 2015
|
|---|---|
| Authors: | Abiodun, Samson Tope ; Mahmood, Rosli |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 9.2015, 2, p. 28-48
|
| Subject: | PLS-Path | Export | SME | Africa | KMU | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Afrika | Lernende Organisation | Learning organization | Exportwirtschaft | Export sector | Internationaler Markteintritt | International market entry | Außenhandelssektor | Foreign trade sector | Außenwirtschaftsförderung | Trade promotion |
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