Fostering inclusive social innovation in subsistence marketplaces through community-level alliances : an institutional work perspective
Year of publication: |
2021
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Authors: | Raghubanshi, Gaurav ; Venugopal, Srinivas ; Saini, Gordhan K. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 21-34
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Subject: | Elite capture | Inclusive social innovation | Poverty | Subsistence marketplaces | Subsistenzwirtschaft | Subsistence economy | Armut | Innovation | Elite | Sozialwirtschaft | Social economy | Armutsbekämpfung | Poverty reduction | Sozialer Wandel | Social change | Entwicklungsländer | Developing countries | Indien | India |
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