Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Mujahid Mohiuddin Babu, Tom Bason, Rocco Porreca, Pythagoras Petratos, Shahriar Akter
| Year of publication: |
2024
|
|---|---|
| Authors: | Babu, Mujahid Mohiuddin ; Bason, Tom ; Porreca, Rocco P. ; Petratos, Pythagoras ; Akter, Shahriar |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 1, p. 45-68
|
| Subject: | consumer resistance | cryptoassets | innovation resistance theory | mega-event | mixed method | psychological barriers | sponsorship | trust transfer theory | Virtuelle Währung | Virtual currency | Kryptowerte | Crypto assets | Sponsoring | Sponsorship | Innovationsakzeptanz | Innovation adoption | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467467