Foundations of Marketing Thought : The Influence of the German Historical School

D.G. Brian Jones and Mark Tadajewski.

chapter 1 Introduction -- chapter 2 The German Historical School of Economics -- chapter 3 Foundations of marketing thought at the University of Wisconsin -- chapter 4 Foundations of marketing thought at the University of Illinois -- chapter 5 Foundations of marketing thought at the University of Birmingham, UK -- chapter 6 Foundations of marketing thought at Harvard and beyond -- chapter 7 Conclusions -- chapter 8 Epilogue: the contradictions of progressivism and future research.

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Year of publication:	2018 ; First edition.
Authors:	Jones, D. G. Brian ; Tadajewski, Mark
Publisher:	London : Taylor and Francis,
Subject:	Marketing \| Historische Schule \| Historical school of economics

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Extent:	1 online resource (x, 277 pages)
Series:	Routledge Studies in the History of Marketing
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-317-29596-9 ; 978-1-317-29594-5 ; 978-1-138-18180-9
Other identifiers:	10.4324/9781315646756 [DOI]
Classification:	Marketing ; Philosophie und Theorie der Volkswirtschaft
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180032