Four decades of engaging customers in product innovation
Year of publication: |
2017
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Authors: | Tran, Mai Khanh |
Published in: |
Research handbook of innovation and creativity for marketing management. - Cheltenham : Edward Elgar Publishing, ISBN 978-0-85793-794-0. - 2017, p. 91-121
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Subject: | customer collaboration | Co-innovation | Produktentwicklung | New product development |
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